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There's no question that as we age, make-up can start to feel less effective.
What worked in your twenties and thirties might start to look dated, caked-on, even clown-ish. 

And yet many of us cling on to our old routines, or spend hours being pressurised into trying new products at beauty counters.

So we've taken the midlife makeover out of your hands. Who better to give top tips for women over 50 than those who've passed that landmark birthday themselves?

We asked some of the world's leading make-up artists for their insider secrets, their hero products and how not to make mistakes...

Throw the rulebook out the window and experiment
Ruby Hammer MBE, 62, is one of the best-known and respected make-up artists in the industry. She has worked with Kate Moss and Cindy Crawford and created her own brand, Ruby Hammer.

Ruby says: I look at ageing as a boon and we have to be open to adapting. There's no point wishing for your 20s and 30s to come back. You must make a conscious decision to re-evaluate your skincare and your make-up.

Don't just reach out for products. Think about what's going to work for you.

With older skin you need to build up thin layers, and you don't want a heavy and thick product. Try No7 Restore & Renew Serum Foundation, SPF30 (£18.66, boots.com). One area might need a bit more coverage, so add more. Look at skin tints or moisturisers or foundations with serum.
These are light and don't sink into wrinkles.




Ruby Hammer MBE, 62, is one of the best-known and respected make-up artists in the industry







Any woman over 50 needs a decent concealer. It's a multipurpose product; skin might be a little crepey around the eyes, you might have a breakout or you might be a bit more ruddy around the nose.

A top tip is to use two shades for different areas of the face — I use a lighter one around my eyes. I love Laura Mercier Secret Camouflage (£28.35, lookfantastic.com), which is a palette with two colours. The texture is slightly thicker, which scares people, but actually if you've prepped your skin well, it dabs on and doesn't wear off.


For youthful glow and long-lasting vibrancy, I recommend Ruby Hammer Cheek Colour (£24, rubyhammer.com). Everything loses its bloom with age, and the complexion can appear a bit dull and grey. I would suggest the red, whatever your skin colour. You just need a tiny bit — dab onto the apple of your cheek and blend with your fingers.

Build up if you need to — if you're darker skinned, add more; if you're fair, just use a smidgen.




Clarins Lip Oil (£25, clarins.co.uk)

Don't be scared of red but don't be heavy-handed.

There are so many lovely lipstick products. Go for a hybrid one that gives comfort for dryer lips and has a hint of colour. Clarins Lip Oil (£25, clarins.co.uk) has both qualities. You don't need a mirror to apply it, just whip it out for a top-up.

Eyes can look less bright but a really good mascara will open them up so you look wider awake.

My Mascara & Brow Duo (£28, rubyhammer.com) has a tubular formula, which means it wraps around lashes, stops smudges and comes off with hot water. One end tidies the brows and the other is a mascara. Use one layer for daily running around and then build up to a couple in the evening.



Either use a primer at the beginning or a setting spray at the end of your make-up. Try Nanoset from Indeed Labs (£24.99, indeedlabs.com) which you just spray onto the face. It's long-lasting, has blurring properties, and gives older faces a bit of a soft-focus look.


Don't...feel there are any rules. Enjoy experimenting with looks.

Hyaluronic acid is vital
Terry de Gunzburg is in her sixties and a cosmetics guru. She created the original Touche Eclat for YSL as well as her own brand, By Terry. She has worked with photographers Helmut Newton and Patrick Demarchelier as well as models including Linda Evangelista.


Terry says: Older women are a large and loyal audience, and I'm so happy that there's a focus on them. When you're older, it's important to use substantial skincare behind the make-up. Women want skin to look very natural and real, as though it was young and perfect.

My advice is to go for a glow whether or not you use colour.

I like the L'Oreal Paris Infallible 32H Foundation (£11.99, boots.com) which gives good coverage without being heavy.




Terry de Gunzburg is in her sixties and a cosmetics guru. She created the original Touche Eclat for YSL as well as her own brand, By Terry





By Terry Hyaluronic Hydra-Powder 8HAA mattifying pressed powder

Midlife women hate powders. They can sit in your skin and make it look matte and old, settling in pores and revealing tiny wrinkles. That's why I created my bestselling 8HA Hyaluronic Hydra Powder (£42, byterry.com) to set make-up and remove shine. It's almost like a filler because of its blurring properties.


It contains eight different hyaluronic acids and is literally a hydrating powder: a skincare product, but in a dry version.

Dust over the face after applying skincare and foundation.

To help create that natural look, I recommend the It Cosmetics Bye Bye Under Eye Concealer (£12.60, lookfantastic.com). It's thin, and gives good coverage without being greasy or sticky.

Lips often get drier at this time of life. My Hyaluronic Lip Liner (£22, byterry.com) is enriched with hyaluronic acid so that it fills in lines and defines the contours of the lips, and you can use gloss or lipstick on top to create a smooth finish.

I like Lisa Eldridge's lipsticks, (£27, lisaeldridge.com); she understands makeup and application. These have a velvety texture and last well but aren't drying on older lips.

Brows lose definition and hairs so can look sparse. Try Graphite Brow pencil by 19/99 (£22, spacenk.co/uk). It's an age-inclusive company, and this gives a soft, natural look. Use the brush to tidy brows and then fill in with the pencil at the other end.

Don't... overdo it. Avoid heavy contouring and keep coverage light and fresh.

Don't hide and try to conceal wrinkles 
Sandy Linter is in her seventies and her clients include Elizabeth Hurley, Christie Brinkley, Debbie Harry and Cheryl Tiegs. In the '70s she was part of the Studio 54 crowd and now her YouTube make-up teach-ins for older women are legendary.

Sandy says: You need to like what you see in the mirror, whether you age naturally or not. But don't hide yourself. There aren't any make-up rules for older women, but don't try to conceal wrinkles, because you'll just draw attention to them.

Kevyn Aucoin Glass Glow Face (£30, sephora.co.uk) is fabulous. You have to use it discreetly — a little on cheekbones, a little on lips and a little on the eyelids — but it gives your face a lovely glow which is what fades as we age. The main thing I've noticed is that your eyelashes get messy, thin and dry.
Everyone uses plumpers, but I've never had any success.




Sandy Linter is in her seventies and her clients include Elizabeth Hurley, Christie Brinkley, Debbie Harry and Cheryl Tiegs





NARS Air Matte Blush (£24.30, lookfantastic.com)

The only mascara I recommend is Chanel Volume Mascara (£27.90, boots.com). It will never disappoint you. And always use black to frame the eyes, which lose definition. It's a myth that older women can't use black. I love NARS Air Matte Blush (£24.30, lookfantastic.com).

I scoop a little out with my finger, rub it on the back of my hand to melt it down and apply from my hand to my cheek. It's smooth on midlife skin and gives a gentle glow.

And actually, the best liquid eyeliner is by NARS as well — the Climax Liquid Eyeliner (£20.82, boots.com) has the best feathered tip point I've ever used. You cannot make a mistake using this as a liquid liner. Apply from the inner corner of the eye to the outside.


I always hold my fingers on the end of the eye and pull slightly so that the skin is firm. And I use a Q Tip to create a little flick upwards at the end.

Finally, we can't leave out MAC. All make-up artists love MAC. Some products deliver more than others, but I've been using the Studio Fix Fluid Foundation (£34, maccosmetics.co.uk) since it was created. It's a standout product. Go a shade or two darker than your natural skin colour.


Don't . . . use heavier foundation thinking it will cover up imperfections. As you get older less and lighter is better. You cannot cover wrinkles with makeup.

Use blush subtly, to create healthy glow
Make-up artist Florrie White, 50, has worked with Uma Thurman, Gillian Anderson and Meg Ryan.

Florrie says: I work with some very beautiful older women, and what's important is that you aren't showing off the make-up, you're showing off the individual and enhancing their beauty. I'm flattered they ask me to do their make-up, because by this age you know what you want to look like.


I turned 50 myself this year and I've noticed that you do need to tweak your make-up. I use the same amount, but I'm using far lighter products on my skin — tinted moisturiser rather than foundation. Shiseido Revitalessence Skin Glow foundation, SPF30 (£49, lookfantastic.com) gives a luminous glow and you can still see your skin, which is what you want.





Make-up artist Florrie White, 50, with Carisa Janes and Rosie Huntington-Whiteley 





Armani Power Fabric Concealer (£28, lookfantastic.com) is a brilliantly buildable concealer

It looks healthier and fresher. Covered-up skin is very old-fashioned.

Armani Power Fabric Concealer (£28, lookfantastic.com) is a brilliantly buildable concealer and it's sweat and water-resistant. It looks very natural.

The tinted moisturiser I'd recommend is Trinny London BFF SPF30 Cream (£39, trinnylondon.com). You can get sensitive eyes as you get older, and I recommend dyeing eyelashes and brows. There's a good dye called RefectoCil (£5.95, justmylook.com) which makes them look thicker and you don't need mascara.
It's also smudge and waterproof.

I've had a lot of comments about Gillian Anderson's make-up this awards season, and I've been using green around her eyes, which might seem surprising. I'm a big fan of Victoria Beckham's Satin Kajal Liner (£30, victoriabeckhambeauty.com). Smudge these deep purples, blues or greens into the roots of the lashes then black mascara, and that will add light around the eyes.


The brand Violette FR does *** lipsticks that are more like stains and last a long time without sinking into lip wrinkles. Apply its sheer matte lipstick called Bisou Balm (£29, violettefr.com) with a lip brush.

Don't . . . make your blush a 'feature' unless you want to look like a doll or are slightly desperate to hide tiredness. Think of it as adding a warmth or a healthy glow to your complexion.

All products via shopmy.us/florriewhitemakeup

Get an outdoor glow, it's all about hydration
Oscar-nominated Amber Sibley, 55, has worked with Annie Lennox, Thandiwe Newton and Willem Dafoe.

Amber says: Ideally you've adapted your make-up over the years, but for me working on older skin is about hydration — a well-hydrated complexion creates a healthy base for make-up.

I always start with a serum called Rainforest Dew by Tropic (£44, tropicskincare.com), which improves skin hydration as you wear it. Pat all over the face and neck, decolletage, and especially the hollow at the base of the neck. Blush-wise, I always use lipstick on the cheek in a plum or blood-coloured shade such as Amaryllis by Dr Hauschka (£20.50, drhauschka.co.uk), so it looks as though you've walked through a forest or field and have got a lovely outdoor glow. 




Oscar-nominated Amber Sibley, 55, has worked with Annie Lennox, Thandiwe Newton and Willem Dafoe





Tropic Illuma Light-Diffusing Concealer (£18, tropicskincare.co.uk)





Natural Eyeliner & Eyebrow Pomade, Forest Path, (£13.70, ecco-verde.co.uk)

Lipstick stays put and the sheen looks fresh and natural. Dab on the apples of your cheeks where you'd blush if you were embarrassed.

My main tip for the over 50s is to use concealer in the middle of the crow's feet at the outside corner of the eye. Most people have a pinker area there that goes downwards. Tap some Tropic Illuma Light-Diffusing Concealer (£18, tropicskincare.co.uk) into that corner. 

It gives the illusion of lifting the eye. Use a shade a tiny bit lighter than your own skin tone. Concealer is more important than foundation — you can also use it at the deepest point on either side of the bridge of the nose and under the bag beneath the eye.

Mascara is vital for defining the eye. You need to get right to the roots of the eyelash to emphasise them. Start in the middle and work to the outside, then do just a few going towards the nose. Green People Volumising Mascara (£21.50, greenpeople.co.uk), is great for sensitive eyes.
Or Tropic Fixing Gel Mascara (£18, tropicskincare.co.uk), stays on in the rain but isn't waterproof so comes off easily.

Use the same principle with eyebrows which get thinner and paler. Fill in just a little with a creamy pomade to make a big difference. Ensure the main body of the brow is parallel to the arch and then tapers off. Natural Eyeliner & Eyebrow Pomade, Forest Path, (£13.70, ecco-verde.co.uk).


Don't . . . put concealer over your whole under-eye area like the Tik-Tokers. Don't forget your inner light is what shines through your face and makes you beautiful.


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From state banquets to official engagements, the Princess of Wales has an ever-growing and faultless selection of tailored coat dresses, black-tie gowns and court shoes at her disposal, but it's her everyday wardrobe that really takes the crown. Scroll down to see 21 Kate Middleton-approved cold-weather staples we'll be wearing this season.

A camel coat



No winter wardrobe is complete without a camel coat

No winter wardrobe is complete without a camel coat - and the Princess of Wales knows this.
She tends to go for tailored, ankle-length silhouettes that can easily be layered over midi dresses and a pair of knee-high boots.

Shop the look: Coat, £119, Zara




Coat, £119, Zara







A knitted midi dress
She also knows the power of a knitted midi dress. It's one of throw-on-and-go heroes that'll make you look put together, even if you've rushed out of the house in the morning without looking in a mirror. (Although we doubt that's the case for Kate.)

Shop the look: Dress, £188, Reiss




Dress, £188, Reiss


A sweater vest



Kate proving sweater vests are cool again 

We'd love a peek inside the Princess of Wales' knitwear collection, which includes this sleeveless knit. Sweater vests are often considered a little frumpy but layered over a white button-down (à la Kate) they're a perfect office staple for the chilly weather.

Shop the look: Sweater vest, £39.95, Joules




Sweater vest, £39.95, Joules


A Fair Isle jumper



Her knitwear collection includes at least three Fair Isle jumpers

Nothing signals the start of Christmas quite like the return of the Fair Isle knit (check out our roundup of the cosiest here) - and the Princess' jumper collection includes at least three different designs.

Shop the look: Jumper, £179, Holland & Cooper




Jumper, £179, Holland & Cooper


A tartan dress



The Princess loves to add a touch of tartan to her outfits in the winter 

Another print that's synonymous with the holiday season is tartan. Kate Middleton's winter wardrobe includes plaid coats, scarves and skirts, but our favourite of her tartan pieces is this Emilia Wickstead dress.

Shop the look: Dress, £235, Brora at John Lewis




Dress, £235, Brora at John Lewis


A pair of knee-high boots



The combo of a midi skirt and knee-high boots can't be beat

Once the temperatures drop, there's no shoe the Princess of Wales loves more than a heeled, knee-high boot. She has a pair in nearly every colour - and usually wears them with midi dresses or skirts and long, woollen coats.

Shop the look: Boots, £165, Dune




Boots, £165, Dune


A printed midi skirt
Speaking of midi skirts - Kate has amassed quite the collection, which includes a leopard print, tartan and houndstooth skirt.

Shop the look: Skirt, £29.50, M&S




Skirt, £29.50, M&S


A pair of leather gloves



No cold hands for Kate

On those frosty days, Kate Middleton doesn't leave the house without a pair of leather gloves - and we wouldn't either. Gloves have become a must-have fashion staple that instantly levels up your cold-weather style.

Shop the look: Gloves, £22, Next




Gloves, £22, Next


A red scarf



When in doubt, just add a red accessory 

Do we think the Princess knows about the ‘pop of red' trick (i.e. adding a single red accessory to an otherwise neutral outfit, to give it a little extra edge)? She's reworn the same red scarf on multiple occasions.

Shop the look: Scarf, £19, John Lewis




Scarf, £19, John Lewis


A pair of riding boots



She's been wearing these boots for two decades

Fuelled by television phenomena such as Rivals, riding boots have become one of the most unexpected footwear trends of AW24 - and Kate Middleton has been wearing these Penelope Chilvers t*** boots since 2004.

Shop the look: Boots, £475, Penelope Chilvers




Boots, £475, Penelope Chilvers


A wax jacket
Speaking of hardworking pieces in the Princess' wardrobe - she owns at least two wax jackets from Barbour, which she sports to stroll around the countryside in her downtime, or whenever she's launching outdoorsy campaigns as a working royal.

Shop the look: Jacket, £185, Mint Velvet




Jacket, £185, Mint Velvet


A fedora



Has anyone ever looked more chic in a fedora?

We'd love a peek inside Kate Middleton's headwear collection, which has grown to be quite substantial, but by far our favourite hat she's ever worn is this cobalt blue fedora courtesy of Hicks & Brown.

Shop the look: Fedora, £109, Hicks & Brown




Fedora, £109, Hicks & Brown


A pair of dark wash jeans



We'd copy and paste this outfit on weekends

It's not often we see the Princess of Wales in jeans, and when we do she's usually sporting a skinnier shape, so we haven't been able to stop thinking about these cropped kick-flare jeans since they had their first outfit last winter.

Shop the look: Jeans, £29.99, Mango




Jeans, £29.99, Mango


A pair of Chelsea boots
Another staple from Kate Middleton's casual wardrobe are these brown Chelsea boots. The track sole gives the otherwise cl***c shoe a sportier look that's perfect for running errands.

Shop the look: Boots, £27.99, H&M




Boots, £27.99, H&M


A cashmere roll neck



There's no better investment than a cashmere roll neck

Few knits feel more luxurious than a cashmere jumper - and Kate Middleton agrees. Her go-to brands for roll necks include Hobbs, Ralph Lauren and Gabriela Hearst, but there are some great-quality, affordable cashmere brands on the high street, too.

Shop the look: Jumper, £95, M&S




Jumper, £95, M&S


A faux fur hat



No cold ears for Kate

We admit it would have to be baltic outside before we'd wear a faux fur hat, but the Princess does really make a case for them - she makes them look chic and cosy at the same time.

Shop the look: Hat, £22.99, Zara




Hat, £22.99, Zara


A bouclé jacket



The Princess is a fan of glittering bouclé jackets

First created by Coco Chanel back in the 1950s, the bouclé jacket still reigns supreme among the fashion set. Kate Middleton favours them during the holidays - and opts for metallic iterations for a festive take on the cl***c.

Shop the look: Jacket, £45, River Island




Jacket, £45, River Island


A trouser suit



Who looks better in a suit? (Our vote goes to Kate)

Since becoming the Princess of Wales, Kate has embraced suiting and amassed an impressive collection of smart blazers, tailored trousers and silk blouses in a rainbow of colours. While she still often goes for tapered silhouettes, we're big fans of her wide-leg trouser suits.


Shop the look: Blazer, £125, trousers, £85, John Lewis




Blazer, £125, John Lewis





Trousers, £85, John Lewis


A pussy bow blouse



You'll find more than one pussy bow blouse in Kate's workwear wardrobe

If the words ‘Kate Middleton' and ‘blouse' don't call up images of the royal in a silky pussy bow top, then you haven't been paying enough attention. Paired with tailored trousers, the blouse has become one of her signature workwear styles.

Shop the look: Blouse, £99, Phase Eight




Blouse, £99, Phase Eight


A printed midi dress



This midi dress ticks all of the Princess' boxes 

Another one of Kate's favourites for official engagements is a printed midi dress - we've seen her in polka dots, winter florals and checks.

Shop the look: Dress, £39.99, Zara




Dress, £39.99, Zara


A festive cardigan



Another round of applause for Kate's knitwear collection

No one loves festive knitwear more than the Princess of Wales (as illustrated above by her affinity for Fair Isle knits and glittering bouclé jackets) so we couldn't complete the list without this red number from Miu Miu.

Shop the look: Cardigan, £37.99, H&M




Cardigan, £37.99, H&M

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